We’re changing what we eat – and we’re changing why we make decisions about what we eat. This is both a huge opportunity, and a massive challenge for those working within the food tourism industry. Get it right and you’ll attract a whole new market, get it wrong and you’ll find yourself consigned to history as the desires of our palettes move on, leaving you behind.

This talk will explain what’s changing and why, how this affects what Food Tourists are looking for, why they are becoming more passionate about their food choices and less forgiving if they can’t get what they want, and how you can develop your offering to make the most of the opportunities this change offers. Catering to this fast-growing market is an opening that, so far, very few tourism focused establishments have grasped.