Second International Conference on Gastronomy Tourism

Speakers

Abel Casado


Manager of the Consortium for the Development Strategies of the south of Navarra, La Ribera.

Abel Casado is an expert in Regional Strategic Planning. He has a Bachelor in Economics and Business Administration from the Autonomous University of Barcelona. He has served as the Director and Consultant of several private regional and sectoral strategic consulting companies offering services to Public Administrations and Private Companies, in the areas of urban and regional planning, environment, energy and tourism.

Since 2017, Abel is the Manager of the EDER Consortium, as well as the Director – Coordinator of the Regional Strategy for Smart Specialization of the Ribera Navarra, the Regional Tourism Plan and the Tourism Plan of the Bardenas Reales.


Adrián Subia


President of the I.G.P. Pacharán Navarro and manager of the Zoco distillery.

Adrián Subia Sainz, has a degree in Chemical Sciences and holds a diploma in Food Process Engineering. He is the Director of Distilleries Zoco and the president of the Regulatory Council of Pacharán Navarro. Since 2017, Destilerías Zoco has been offering educational visits in its facilities classified within the denomination of gastronomic tourism. These visits take place in the gardens of the Palace of the Countess of the Vega in Dicastillo, in the Tierra Estella region of Navarre.


Agata Witoslawska


Head of the Polish Tourism Organisation Office in Spain.

Master in the Chair of Iberian Studies of the University of Warsaw, Agata Witoslawska continues her professional activity of promoting Poland in the Iberian Peninsula as a tourist destination since 1995, first as commercial representative of ORBIS S.A. group and Orbis Travel, and , since 2003, as the head of the Polish Tourism Organisation board in Spain- position.

Ms. Witoslawska is strongly working on uniting Poland and the countries of the Iberian Peninsula by bringing this destination to local tourists. She constantly develops the idea of ​​the promotion of Poland by applying effective promotional tools using both, traditional methods and new technologies but not forgetting the features that differentiate the country from its closest tourist competitors.


Amber Hoffman


With Husband in Tow and WHIT Media. USA

Amber Hoffman is a well-respected food travel blogger and content creator at With Husband In Tow. She and her husband Eric have worked with brands and destinations around the world, most notably with Emilia Romagna, Italy, and Costa Brava, Spain to promote their gastronomy offerings. She is the author of The Food Traveler’s Guide to Emilia Romagna: How to taste the history and tradition of Italy. Amber is also a social media consultant and trainer. She consults with travel and hospitality companies through WHIT Media to help clients optimize their social media channels to reach the right target audiences.


Antoni Aguiló


General Secretary of Fra Roger for gastronomy research.

Antoni Aguiló Taltavull is currently the General Secretary of the Fra Roger Association, a non-profit organization focused on gastronomy research for the study and promotion Menorcan products and culture. He studied Sales and Marketing and Business Management. He has collaborated with Fra Roger since its beginnings in 2014. Fra Roger is an entity which was created within the IME – the Institute of Menorcan Studies (Institut Menorquí d’Estudis) after the discovery of the cookbook “ART DE LA CUINA”, written by a Franciscan Friar in the 18th century, presently in the custody of the National Library of Catalonia.

Linked to the economy of the third sector, promoting Menorca as a gastronomic destination within the framework of the island as a biosphere reserve.


Chantal Cooke


Journalist and Travel Writer, Passion for the planet. UK.

Chantal Cooke is an award-winning journalist, broadcaster, travel writer, and co-founder of the UK’s first ethical radio station PASSION for the PLANET. She has been vegetarian for over 30 years and is passionate about healthy, sustainable, plant-based, and cruelty-free eating and helping tourism venues benefit from, the growing vegetarian, vegan and flexitarian market. She was awarded the title of ‘London Leader in Sustainability’ by The Mayor of London for her work promoting green and ethical living.

She has worked as journalist/presenter for the BBC, commercial radio, national newspapers and magazines for over 25 years, reported from Bosnia and Northern Ireland, and written travel articles for the Independent on Sunday and The Guardian. In 2002 she set up PASSION for the PLANET, which broadcast on DAB and via the Internet, picked up a number of awards and attracted an audience of over 100k. During that time Chantal interviewed over 6,000 people.

She is author of two books and has been featured in a number of business books and even a novel!


Chiara Gai


Director of Innovation, Hotel School of Barcelona.

With over fifteen years of experience in cultural tourism and food & wine tourism in both Italy and Spain, Chiara Gai is the Director of Innovation, as well as a professor of the Escola Superior d’Hostaleria de Barcelona, the Superior School of Hotel Management and Culinary Arts of Barcelona (ESHOB), as well as the project manager of “Training for Sustainable Food System Development (T4F)”, which aims to develop professional training based on the development of “green skills” in the food sector. After a Masters in Nutrition and Health and another in Digital Communication and New Technologies, Chiara is currently a doctoral candidate at the CEINDO International Doctoral School with a thesis in Multimedia in Nutritional Communication.


Clara Bosch Bosch


Manager of the Somontano Wine Route.

Clara Bosch graduated in Law from the University of Zaragoza, and has a second degree in Community management, specializing in Social Media from the University of Barcelona.

Her career has always been linked to tourism. In May 2005, Clara began at Sendaviva, serving as a Marketing Technician and later as the Operations Director, where she developed her organizational and management skills with a single objective: Improvement.
Currently and for the last ten years, Clara has been working for the Tourism Association that promotes Somontano, directing the Somontano Wine Route, with the aim of positioning Somontano within the tourism market and more specifically, the wine tourism market promoting Somontano as a brand that stands apart for its distinct and quality wines.

In 2018, the Somontano Wine Route has received the Award for the Best Wine Tourism Experience in Spain, at the International Wine Challenge Merchant Awards Spain and was the winner of the Best Campaign Award for the Promotion of Wine Routes in Spain. On this occasion, Somontano was given the Fourth Award of Wine Tourism Routes of Spain, granted by the Spanish Association of Wine Cities (ACEVIN).


Cristina Bayona


Gerente, Ruta del Vino de Navarra

Es licenciada en Sociología, Rama: Ecología Humana y Población, con especialización en Sociología Rural. Diplomada en Desarrollo Rural con gran experiencia en elaboración y gestión de proyectos de desarrollo. Es coordinadora del Consorcio de Desarrollo de la Zona Media desde 1996 y de gerente de la Ruta del Vino de Navarra desde su certificación en 2006.


Cristina Caparròs


CEO, Capamar.

Cristina Caparrós was born in Barcelona in 1981, in a fisherman family, she got a PhD in chemistry in 2009, that allowed her to live in countries like England, Italy, Belgium and Portugal. She became ship setter of ‘’L’Òstia’’, one of the ships in 2001 and in 2006 she took care of the other ship named ‘’Nus’’. From 2012 she started a new Project which consisted in diversifying the fisherman’s job in La Barceloneta with ‘’La Platjeta’’. It is an online platform that consists in the distribution of the proximity fish with the ships of La Barceloneta. With CAPAMAR (2015) she won various awards (Futurisme award 2015, Gaspar Espunya Foundation CETT award (2017) and Coopolis award (2017) And now promotes the fisherman culture and the fishing world with sustainable activities.


Elena Valdes

Head of the Cultural Tourism. Sub Directorate General of Marketing of Turespaña.

Eleva Valdés currently holds the position of Head of Marketing in Content Development and Cultural Tourism in the General Sub Directorate of Foreign Marketing of Tourism of Turespaña. She has served as the Director of the Spanish Tourism Office in Paris, Rome, Belgium and Luxembourg and has held various key positions of responsibility within the central organization of Turespaña in Madrid.


Eli Susperregi


Head of Guides and Experiences, Mimo Food, Spain and Portugal.

Eli was born and raised in this lovely city by the sea and is the living embodiment of all things culinary, Basque and fun. Eli’s enthusiasm is simply contagious and you’ll feel like you’ve made a new best friend during one of her energetic tours! Eli worked in hospitality in Barcelona before moving on to Scotland to perfect her English at The Scotsman, a five-star resort in Edinburgh, where she quickly rose up the ranks and became a manager within months. Returning to the Basque country she worked at the famed La Viña taberna where she met Mimo San Sebastian founder Jon Warren and became the company’s first employee. Now overseeing our team of elite culinary guides, Eli’s always on the beat searching for the perfect pintxo and good times!


Emma Pla


Director, Master in Innovation in Tourism Management and Food Tourism Management, CETT-Universidad de Barcelona.

After more than 15 years working in tourism consulting projects, she is currently the Director of the Master in Innovation in Tourism Management of the Gastronomic Heritage in the CETT UB. Graduate in Economic and Business Sciences, as a PhD student of the Information and Knowledge Society Program (UOC) she is doing a doctoral thesis on: Tourism and gastronomy: a methodological model for the analysis of gastronomic tourism in a territory.


Enric López C.


Director of the Masters in Tourism Enterprise Management, CETT-University of Barcelona.

Enric Lopéz is the Director of the Masters “Tourism Enterprise Management “and professor in Digital Marketing. He is a member of the Research Group in Tourist Accommodation and Restoration.

Campus CETT – UB.

Responsible for the Fundraising, Entrepreneurship & Awards of the Gaspar Espuña Foundation – CETT. CETT is an international School for education and knowledge transfer in tourism and hotel management and gastronomy. Lecturer. Member in Scientific Committees of Congresses. Doctor (PhD) University of Barcelona.


Erik Wolf


Executive Director, World Food Travel Association, Portland, USA.

Erik Wolf is recognized as the founder of the modern food tourism industry and the World Food Travel Association. He is a highly-sought speaker, thought leader, strategist and consultant, in the US and abroad, on food and drink tourism issues, and is considered the go-to resource on food and beverage tourism for a wide variety of media outlets that include CNN, the BBC, the Wall Street Journal, Newsweek, NBC, Forbes, Click by Booking.com, PeterGreenberg.com, Huffington Post, the Australian Broadcasting Corporation and many more. He advises leading global brands such as World Travel Market, Absolut, American Express, Disney, Marriott and Royal Caribbean, and organizations such as UNESCO and UNWTO. His articles, research and books have been translated into dozens of languages.


Gloria Rodríguez


Scientific Director.

Gloria Rodríguez is a Cultural Manager and Researcher specialized in Food Heritage. She holds a degree in Engineering, Cultural Management and Food Studies and was a Fulbright scholar at New York University, where she pursued research on on food heritage management and communication.

Her research is centered in culinary identity and communication, and includes tourism as one of the most powerful tool towards communicating food as part of a destination’s culture. She has participated in numerous international conferences presenting research results and is regularly invited to speak across Spain on Food Tourism development. A compilation of her research in this field took the form of two complete chapters in the first industry manual on food tourism development, Have Fork Will Travel, published by the WFTA in 2014.

She combines her research focus with an intense professional activity. She is the founder and executive director of Eat Spain Up! , a cultural initiative that seeks to promote better knowledge of Spain´s culture through food and gastronomy, and regularly consults for various government institutions on food promotion, food culture preservation, and food tourism development.

She is a member of the Association for the Study of Food and Society, the James Beard Foundation, the International Association of Culinary Professionals and the Spanish Association of Heritage Managers, as well as a Certified Ambassador and spokesperson for the World Food Travel Association in Spain.


John D Mulcahy


Former Head of Food Tourism at Fáilte Ireland.

Originally qualified as a hotel manager, John has gained forty years experience in his chosen fields, tourism and hospitality, evidenced by roles in hotels (e.g. Dukes Hotel in London, and Ashford Castle in Ireland), as a fine dining restaurateur in Pittsburgh (USA), a pub restaurant operator in Cork, a hotel school lecturer (Shannon College), and as catering manager (offshore Ireland, Bewleys, United Nations Peacekeeping Forces). From 2000 until late 2017, John played a senior role with Fáilte Ireland (the Irish National Tourism Development Authority) culminating in responsibility for statutory tourist accommodation standards, food tourism development, and hospitality education. He is now an independent advisor and researcher on Irish gastronomy, food tourism and the role of food in tourism.
Informed by his substantial hospitality and tourism experience, John has gained Masters
Degrees in Gastronomy (Le Cordon Bleu, Adelaide University), and Hospitality Management
(Oxford Brookes), as well as the WSET Diploma in Wine and Spirits. He continues to indulge in his passion for talking and writing about gastronomy and tourism in Ireland.

Recent publications include:

“Building a tourism destination using gastronomy through creative collaboration” in Dixit, S. K. (ed.) The Routledge Handbook of Gastronomic Tourism (2019).
“Gastronomy & Tourism in Ireland”, in Chapter 2, UNWTO Global Report in Gastronomy Tourism (2017).
“Irlanda: una Panoramica sul Turismo Enogastronomico”, in Garibaldi, R. (ed.) In viaggio per cibo e vino Esperienze creative a confronto. Volume II Italy: University of Bergamo (2017).
“Does regionality matter? The experience in Ireland”, in Hall & Gossling, Food Tourism and Regional Development (2016).
“Future Consumption: Gastronomy and Public Policy”, in Yeoman, McMahon-Beattie et al, The Future of Food Tourism (2015).

More details at www.linkedin.com/in/gastronomy


José María de Juan


Director, Koan Consulting and Board Director, World Food Travel Association.

Managing partner of KOAN Consulting SL. Technical Secretary of ITER VITIS – The European Vineyard Routes (Cultural Itinerary of the Council of Europe). Academic Director of the Training Department of AEE-Spanish Wine Tourism Association. Ambassador for Spain and Member of the Board of Advisors of WFTA-World Food Travel Association. Founder and Vice-president of MINDFUL TRAVEL DESTINATIONS. Preferred Trainer on Sustainable Food within the project FUTOURIS for Spain and Portugal.


Kathryn Davis


Head of Tourism, Destination Bristol.

Kathryn Davis has spent almost all of her professional life working in tourism, hospitality and leisure, the last 18 years of which have been with Destination Bristol. This has taken her from a Marketing Executive developing early versions of VisitBristol and digital communication to Head of Tourism, working on regional, national and international programmes across all areas of the visitor economy including overseeing both the visitor marketing and convention bureau delivery, along with the development of local industry engagement, research, product and partnership development. Kathryn is a member of the Tourism Management Institute and a regular speaker at industry events. In 2018, she was awarded the Outstanding Contribution to Tourism at the Bristol, Bath and Somerset Tourism awards.


Kosuke Nakamori

Kosuke NakamoriDirector of the National Tourism Office of Japan (JNTO).

Born in Yokohama, Kosuke Nakamori has lived in Madrid since childhood and acquired all of the Spanish customs and culture, while at the same time embracing his Japanese roots during his compulsory schooling at the Japanese School of Madrid. Subsequently, he followed a career in translation and interpretation and as a market researcher, the latter was what led him to be appointed representative of the National Tourism Office of Japan in Spain, since 2014. He is the manager of the Madrid Office after its opening in 2017. Kosuke’s day-to-day work involves market researching, collecting and analyzing data on the tourism market, from both the Spanish and Japanese sides. Kosuke has come to realize that the supply and demand between the two countries is 100% in tune with gastronomy tourism. During 2018-2019, there have been over 1,000 travel professionals who have received information about the gastronomic attractions within the different regions that can be enjoyed on a trip to Japan, through the seminars and training provided by Kosuke.


Luisa Puppo

CEO, Ligucibario. Liguria, Italia.

Entrepreneur Luisa Puppo has more than 20 years’ experience as senior project designer, researcher and trainer specialized in MSME’s development strategies and marketing. A destination expert, tourism, enogastronomy and crafts are her main focus of specialization and expertise. She runs Ligucibario® (http://www.ligucibario.com), a dynamic on & offline platform which she created with business partner Umberto Curti, food historian and tourism marketing expert. She acts as senior consultant for Chambers of Commerce and other public bodies, business organizations, VET centres, Universities, as well as hotel consortia, tour operators, food manufacturers.

Consultant and researcher in the field of area/destination competitiveness with a focus on rural areas, Food&Wine tourism offers and experiential tourism. Designer of professional profiles in the tourism and enogastronomy sectors (ECVET scheme). A Gourmet English (English for enogastronomy) expert, lecturer, translator and blogger (her LiguriabyLuisa blog – http://liguriabyluisa.blogspot.com/ – is edited in English).

A member of World Food Travel Association, on Women’s Day 2018 she was appointed as one of the “Ambassadors of the City of Genoa” by Mayor Marco Bucci.


Marc Crothall


Chair of the Food Tourism Board and Chief Executive of Scottish Tourism Alliance.

Appointed as the first CEO of the Scottish Tourism Alliance (STA) Marc has been at its helm since its inception in 2012. He is responsible for the day to day operations and leadership of the organisation which is the overarching tourism industry trade body and acknowledged as being “The lead representative voice of Scotland’s Tourism Industry”.

Marc is a member of the Tourism Leadership Group (TLG) that has shaped and now steers Tourism Scotland 2020 (TS2020), he chairs the strategy sub steering group that is charged with leading the development of the national tourism strategy action plan beyond TS2020. He is also the industry representative on the Scottish Government’s High- Level Tourism Working Group (TWG) chaired by the Cabinet Secretary Fiona Hyslop MSP. Marc also Chairs the STA Industry Council and is a member of the UK Government’s Scottish Business Task Force, is an advisory board member of Springboard Scotland, and a board member of Interface

He believes wholeheartedly that “Tourism is Everyone’s Business” and that providing great experiences, investing in people, technology and service quality are the essential ingredients to making Scotland’s visitor economy thrive and prosper in the way it does.


Margarita Calleja


Senior Consultant and Coordinator of GPEX-Extremadura Tourism. Directorate General of Tourism, Regional Government of Extremadura.

Margarita Calleja Aldana has a degree in Management and Public Administration and in Political Science and Administration from the Autonomous University of Barcelona. She has a PhD from the Complutense University of Madrid and has completed several postgraduate and masters courses in the field of public consulting, human resources, quality, environment and training. She has worked as a consultant in the public sector on projects in Barcelona and Madrid. In Extremadura, Margarita has worked as a consultant for the public sector in different areas. She has dedicated the last 8 years to the design, analysis and evaluation of tourism policies and programs. She is responsible for the design and development processes of the 2017-2020 Tourism Plan, the Concerted Plan for Tourism Promotion and Extremadura Gourmet.


Patrick Torrent


Executive Director of the Catalan Tourism Board.

Patrick Torrent graduated with a degree in Organizational Industrial Psychology from the University of Barcelona, and Bachelor in Law from the UNED. He has training in Marketing Management from ESADE, and in Systems Management Information by Master Associates. From 2005 to 2009, he was the General Deputy Director of the Consortium Turisme de Catalunya and Deputy Director of the Catalan Tourist Board from its founding in 2010, to 2013. Currently he is the Executive Director of the Catalan Tourist Board. He was appointed Secretary of the Open University of Catalonia Foundation in 2010 and Patron from 2009 to 2011. He has been Associate Teacher at different universities and speaker and organizer of several symposiums, seminars, workshops and forums focused on tourism and its marketing.  On the 22nd of October 2015, he was appointed President of NECSstouR based in Brussels, gathering 37 Tourism Regional Authorities associated and 36 associate organizations.


Paz Salcedo


Paz Salcedo studied law and political science at the Autonomous University of Madrid. However, soon after she would link her professional life to marketing. For the last 12 years, Paz Salcedo has worked in the area of marketing and sales for different British cultural Enterprises, such as the Zoological Society of London (ZSL) or Westminster Abbey.

In the summer of 2018, Paz joined the El Navarrico team and forms part of the project: La Fábrica Vieja (The old Factory) at the Museo de la Conserva. This exhibition seeks to combine the history of the industrial revolution that took place in the small town of Navarre throughout the nineteenth century, with a characteristic gastronomy propelled by the riverside land. This museum will open its doors next Monday, February 25 in San Adrián.


Roberto Ruiz


CEO, Kami de Deus.

In order to drink beer with his parents without being frowned upon, Robert Ruiz Moreno started learning how to make beer at home when he was just 15 years old. He was practicing what he learned during his school years. Later on, he paid his way through higher education by working as a cook in different parts of the country.

At the end of his studies, he worked in restaurants in Europe, starting in a small rural hotel in the middle of Iceland to end working as a private chef in France. After he worked as a high cuisine chef in Sweden and, later in Formentera. When he returned to Barcelona he started working in the BulliLab fulfilling one of his personal dreams. It was there where he started giving shape to his personal project, KAMIDEDEUS.

KAMIDEDEUS is a new concept in the world of drinks where it aims to break the paradigm of fermented beverages. In the project, it associates cultural, historical, and scientific concepts by transforming them into a drink, linking them to a lost deity where the product is from.

In addition, he has recently opened a gastronomic laboratory that focuses on fermented beverages.


Sophie Cassis


Co-owner Green Haven Gardens and Former CEO Le Bon goût frais des Îles de la Madeleine, Canada.

Off the East Coast of Canada lies the Iles-de-la-Madeleine archipelago. Accessible by plane or a 5 five-hour ferry crossing, the remoteness of these beautiful islands creates many challenges as well as opportunities for sustainable development.
Former Acting CEO of “Le Bon goût frais des Îles de la Madeleine” (Taste of Magdalen Islands), a non-for-profit association of local producers, restaurants and food retailers for 8 years, her work focused on developing a regional brand and cooperative projects that would showcase the variety and quality of the local gastronomy.
She currently owns and operates Green Haven Gardens, an certified organic farm that has created many partnerships with local chefs to develop specialty and signature products.
Sophie’s 20 years of experience in the tourism industry have convinced her that creativity and collaboration are essential components of a viable business strategy


Tirso Maldonado


Founder and CEO of SocialTec.

Tirso Maldonado has a Bachelor of Science with a double major in Finance and Marketing and a Master’s Degree in MIS (Management Information Systems) from Bentley College (Boston) and a postgraduate degree in SAP: From ERP to e-business from La Salle University (Barcelona). Professor of Information Technology at the Escuela de Organización Industrial EOI (Madrid), professor at JSF Travel & Tourism School, and professor at UNWTO ACADEMY | World Tourism Organization.