1st International Conference on Gastronomy Tourism


José Antonio Vidal, Executive President of the Spanish Association of Wine Tourism

José Antonio Vidal, Presidente Ejecutivo de la Asociación Española de Enoturismo .

Descendant of the creators of the Bodegas y Viñedos San José (ends s.XIX-princ. S.XX) -visionaries of an incipient enotourism to visit their facilities among neighbors, in May 2015 founded the Spanish Association of Enotourism the great objective of, through the progressive unity and professionalization of the sector, to provide it with a stable structure that will lead it to occupy leadership positions in the national and international markets.

Motivator, entrepreneur and optimist by nature, is an MBA with training in Law, Economics, Marketing and Coaching.

He has developed his professional career in Los Angeles, London, Cambridge, Paris, Cancun, Balearic Islands and Madrid, occupying positions of responsibility in the banking, congress, wellness, hotel and institutional tourism sectors. Former professor at the European Institute of Marketing of the subject ‘Integral Quality in Attention and Customer Service’ (within the curriculum ‘MBA for hotel companies’), Founder and former CEO of’ MundiMax Madrid ‘(Relocation),’ euroEvents Madrid ‘(coordination of events) and’ naturalSthetic ‘(integral aesthetics).

Mentor in ‘THC-Global Network’ (tourism, health and luxury sectors) and Founder-Director of ‘Wellness Fussion®’ (integral well-being).

Javier Rodríguez Mañas, Deputy Director General of Strategy and Services for the Tourism Sector of Turespaña

Javier Rodríguez Mañas

Javier has a degree in Law from the Autonomous University of Madrid and since 1985 he is a member of the Superior Body of Civil Administrators of the State. His training is completed with different graduate degrees: Stage in Public Administration (University of Minessota, Doctor), Stage in Public Policies (Civil Service College of London), Master of Management and Business Administration (Price WaterHouse) and Financial and Tax Master (School of Public Finance – EOI).

In his professional career he has developed different positions in the Public Works, Urbanism and Tourism environment, highlighting his work as Secretary General of various organizations (CSIC, CIEMAT, Technological and Geominero Institute of Spain, Institute for the Diversification and Saving of Energy, Turespaña, etc.), as Director (of the Palace of Congresses and Exhibitions of Madrid, of the Cabinet of the Undersecretary of the Ministry of Housing), as President of the Public Rental Company, as Technical General Secretary of the Ministry of Culture and as Director of Tourism of the Embassies of Spain in Austria, Czech Republic, Slovakia, Hungary, Slovenia, Romania and Bulgaria, based in Vienna.

Both in the field of teaching and in his participation in conferences and in communication and information, his experience is prolific both nationally and internationally.

Wojtek Osinski, Marketeer, traveler, food consultant & entrepreneur.

Wojtek Osinski, Marketeer, traveler, food consultant & entrepreneurWojtek Osiński 44 years old, Polish nationality. Marketing & Management graduate from Adam Mickiewicz University in Poznań.

He spend 20 years of his professional life at Nestle both in Poland and abroad. Developed his professional career in marketing. Innovator with the open mind, who believes that consumer should be in the centre of all marketing activities. Last 3,5 years he was managing Confectionery business in Poland as Business Executive Officer and recently decided to pursue his private projects related to consulting, food travel and food innovations.

Wojtek is passionate traveler as well, who visited numerous countries all around globe. Always looking for unique and unforgettable experiences related to country culture and food. Last 4 years
more focused on travels around Poland and development of food tourism blog called Taste Poland. Active member of World Food Travel Association, who joined Association Board of Advisors in early 2017.

His family (wife and 2 daughters – 5 & 1 yo) is often part of the travelling experience. They are really open for new places, flavour and passionate enough to wait with food until all photos are being done 🙂

Günter Exel (Tourismuszukunft – Realizing Progress)

Günter Exel is a tourism, marketing and social media consultant from Wördern, Austria. Before starting his own business in 2007, he was editor-in-chief of various tourism and travel trade magazines and marketing manager of an Austrian tour operator.

In 2014, Exel joined the international eTourism consultancy Tourismuszukunft – Realizing Progress as its first Austrian network partner.

With his manifold experience in gastronomy tourism from the perspective of a journalist, marketer and consultant, Exel lights up the mechanisms of decision making when choosing a culinary address.

Social Savours: The Digital Face of Food Tourism (The Technology Perspective) — Dining decisions are increasingly driven by TripAdvisor, Facebook, Google & Co. Günter Exel shows how to successfully display and monitor a culinary address on rating platforms and social media channels.

Kosuke Nakamori, Japan National Tourism Office (JNTO)

Kosuke NakamoriBorn in Yokohama, he has lived in Madrid since childhood. He trained as a translator, interpreter and market researcher. He is representative of the National Tourism Office of Japan in Spain since 2014 and Manager of the Madrid Office after its opening in 2017.

Kosuke will speak about SAKAGURA TOURISM: program of interaction between Sake producers and regional tourist resources.


SAKAGURA Tourism” means touring sake and shochu makers while you’re getting to meet the makers and taste their products.

It is also a chance to enjoy the food and culture of the regions where the sake and shochu are made, when you visit the area of Japan.


Bernardo Muñoz Angosto, Commercial Economic Counselor of the Embassy of Peru in Spain

Bernardo Muñoz Angosto

Bernardo holds a Master’s degree (MSc) and is an Industrial-Mechanical Engineer from the Technical University of Berlin. Professor for more than 15 years, Bernardo is trilingual, expert in trade and with studies in different topics such as Marketing, logistics, administration as well as experience in agro-industry, fishing, industrial sector with focus on international fairs, strategic management, designation of origin, planning strategic and negotiation techniques, among others.

Commercial Economic Counselor of the Embassy of Peru in Spain since November 2010, he was previously associated with the Commission for the Promotion of Exports and Tourism – PROMPERU, as Deputy Director of Intelligence and Business Prospects. His professional experience begins in Essen, Germany, as a Commercial Engineer of FERROSTAAL, to then continue with the company in Peru, CITECO-FERROSTAAL, as Commercial Manager of the marine sector. His experience in the water sector was consolidated in January 1999, when he was appointed Manager for Latin America by the British water multinational BIWATER INDUSTRIES; then, in May 2000, he became part of the team of the German multinational consortium AQUAMUNDO, as Business Development Manager. In September 2000, he was appointed General Manager of the French multinational consortium RHODIA PERU, developing the business unit in Peru until October 2002. In March 2003, he made one of his first approaches to the public sector when he was appointed Agro-Export Manager of the Commission for the Promotion of Exports of the Peruvian State, Prompex, until July 2005. In August 2005, he returned to the private sector working with the Israeli company BREMAD PERÚ as general manager, a company that he left in March 2006 to occupy the position of Manager Commercial at the Cameron Consulting Consulting until September 2007.

Lluis Pujol Marco, manager of Saborea España

Lluis Pujol Marco

Lluis has a degree in Economics and Business Administration, University of Barcelona and a Diploma in Marketing Management from EADA.

He has 27 years of experience in the tourism sector, focused on the field of consulting and management. He has participated and directed in more than 50 tourism consulting projects national and international level.

Expert in strategic planning and tourism development of products and tourist destinations. Design and feasibility of Tourist Business and Tourism Marketing. Management and technical assistance studies of economic and financial viability and in the implementation of projects. Development of public-private management entities. Specialized in Cultural Tourism, Sports Tourism and gastronomic tourism.

He is currently responsible for communication and marketing of Opera Samfaina, gastronomic space at the Liceo de Barcelona, and manager of Saborea España.

Mara Balestrini, Socia & CEO de Ideas for Change

Mara is a researcher at Human Computer Interaction (HCI) and a technology strategist. She is the CEO of Ideas for Change, a think tank and consulting firm of cities, companies and institutions for innovation, open and collaborative strategies, civic technology and impact innovation. She is also a Principal Researcher at Fab Lab Barcelona where she coordinates Making Sense, a European project that aims to empower citizens through digital manufacturing applied to the design of environmental sensors.

She is co-founder of SalusCoop, the first citizen cooperative of health data for research and co-directs the Master in Design of Emerging Futures of the Institute of Advanced Architecture of Catalonia (IAAC).

Mara earned a PhD in Computer Science from the Intel Collaborative Research Institute on Sustainable Connected Cities (ICRI-Cities) at University College London (UCL). She also has a BA in Audiovisual Communication, a post-graduate diploma in Media Arts and an MSc in MSc in Cognitive Systems and Interactive Media. She is a Senior Lecturer at the IAAC and Visiting Professor at the Royal College of Art (RCA) in London.

Alberto Corbino, President of Università della Cucina Mediterranea

Alberto CorbinoAlberto Corbino, Ph.D.  Born and raised in the South of Italy, for some 25 years, as a researcher, a professional and a community builder, I have been working to understand how the theories of sustainable development could be turned into practices, through social innovation.  I transformed this experience into training processes for students of any grade, a job that I love that I practiced for over 20 years in vocational training centers, public and private Universities.

In the last ten years I have focused my attention on the sustainable development in two crucial areas for the Italian economic system: tourism and food. Today I am the President of UCMed – Università della Cucina Mediterranea A.p.s., a vocational training and research centre based in Sorrento on food culture; Il Vagabondo, a non-profit organization  that promotes responsible tourism in the South of Italy.  I am also the co-founder and president of the charity  Fondazione Cariello Corbino. I am the author / co-author of 3 books and several articles on sustainable development, and a blogger (blog: https://labuonaeconomia.wordpress.com  – mainly In Italian).

FOCUS: From the Cooking class perspective. I am going to present UCMed perspective on the following points: 1) How cooking classes (on Meidterranean cuisine) are changing, as a consequence of a more informed public (so called: selectarians). 2) Introducing local products in restaurants, especially through the case study of famous restaurants and Pizzerias in the homeland of pizza, Napoli; 3) Presenting the Protocollo Zero Positivo (Zero Positive Protocol) for responsible restaurants, created by UCMed in order to encourage Corporate Social Responsibility in this sector.

Idoia Calleja, Director of Master and Courses, Basque Culinary Center

Idoia Calleja

Idoia is a graduate in Marketing and Business Administration from the University of Exeter.

He has always worked linked to the world of training. In 2010, he joined the team of the Basque Culinary Center to lead the Masters and Courses Department, from which he has launched the training offer for professionals; 7 Masters in the areas of cooking, pastry, management, sommelier, gastronomic tourism and gastronomy sciences and more than 300 courses for this group.

It has also launched training for food enthusiasts of all ages, preparation of tailor-made training projects, as well as other projects to spread the culinary culture.


Eduardo de Miguel Beascoechea, Fundación Global Nature

Eduardo de Miguel BeascoecheaEduardo is an agronomist and director of the Fundación Global Nature since 1995. He was General Secretary of the European Natural Heritage Fund between 1993 and 1994.

Among others, he has managed or participated in multiple projects financed by the European Commission, related to the restuarción of different ecosystems, sustainable agriculture or mitigation and adaptation to climate change.

The Fundación Global Nature has coordinated multiple projects related to the conservation and profitability of traditional agricultural systems, the sustainable provisioning for large agro-food companies and the differentiated commercialization based on biodiversity indicators. They work actively on the ground to protect natural spaces and animal and plant species, collaborate with all the links of the agri-food chain to promote the sustainability of the sector, and propose strategies and actions in various fields of sustainability and social responsibility policies.

Miguel Ángel Jara, Gerente de ADESGAM (Asociación de Desarrollo Sierra de Guadarrama)

Miguel Ángel JaraMiguel Ángel is graduate by the Autonomous University of Madrid (UAM), with a trajectory of more than 15 years working in the field of local development, tourism and the environment. Master in Environmental Policy and Management from the Carlos III University of Madrid (UC3m) and Diploma in Advanced Studies in the “Global Change and Sustainable Development” program at the University of Alcalá de Henares.

General Manager of ADESGAM (Sierra de Guadarrama Development Association) since 2002.

Manager of the SICTED (Integral System of Tourist Quality in Destinations of the Secretary of State for Tourism and the FEMP) of the Sierra de Guadarrama destination since 2012.

Since 1996, he has been a trainer in various organizations such as CFE Business School, UAM, UPM, UCM, CEU, ICAI-ICADE …

Ned Capeleris, General Manager, Hotel Maria Cristina, San Sebastián.

Ned CapelerisNed has a diploma in Hospitality Management from the Ryde College of TAFE, Sydney, Australia.

Throughout his professional career, Ned has been General Manager in different hotels of the The Ritz-Carlton Hotel Company chain, being currently General Director of the Maria Cristina Hotel in San Sebastian, Luxury Collection Hotel of Marriott International.

In the words of Dan Javinsky, Ned is an amazing, results-oriented, successful Hospitality Senior Executive. His genuine passion for others, natural relationship-building skills and keen ability to demonstrate excellent business acumen makes Ned a dynamic, visionary senior leader, resulting in the success of his employees and leaders that have the good fortune of working with him. Ned has developed many leaders to be successful in their careers through his devoted mentorship and his ability to inspire others to bring out their best. He is an agent of change, in the most positive light, and has the outstanding ability to maintain a culture of teamwork and excellence.

Gonzalo Moreno de León, Chief Product Officer & Strategy Director of Minube

Gonzalo Moreno

Gonzalo, an entrepreneur, is a member of the founding team of minube.

During the 10 years of minube he has led different departments and currently leads the Product team as Chief Product Officer & Strategy Director. minube is a community of more than 2.5 million travelers who share their experiences from the best corners of the world, inspiring others to visit them.

With 95 million visits per year and 67 million unique users, it has been recognized for three consecutive years worldwide by Google Play as one of the best apps of the year for Android and is the first and only Spanish app that belongs to ‘Editor’s Choice ‘of Google.

Recognized also by Apple in 2015 as one of the best Spanish apps for iOS, its CEO and founder Raúl Jiménez has been awarded the Medal of Tourist Merit for Innovation by the Government of Spain.

Jesús Sánchez Sainz, chef at El Cenador de Amós, representative of Euro-Toques Spain

Jesús Sánchez SainzBorn in Azagra (Navarra), his passion for cooking led him to move to Madrid, where he studied at the hotel school of the Casa de Campo in Madrid and later worked at the Hotel Ritz in Madrid under the orders of Eustaquio Becedas and Patrick Buret and in La Taberna del Alabardero.

After conducting numerous stages in prestigious restaurants, in 1993 opens El Cenador de Amós, distinguished with a Michelin Guide star since 1995.

Euro-Toques European Community of Chefs is an international organization of European chefs whose purpose is the defense of the European culinary heritage, integrated by more than 3,500 chefs from 18 countries. In Spain, the association is chaired by Pedro Subijana and has almost 800 chefs, with regional and provincial delegates.

Its objectives are, among others, to protect the Quality and Taste of food, to promote the good work of Artisans of food and to protect the European culinary heritage in its diversity and origins.

Chiara Gai, Director of Innovation of the Escola Superior d’Hostaleria de Barcelona

Chiara GaiLicensed in D.A.M.S. by the University of Bologna, Summiller qualified by the Escola Superior d’Hostaleria de Barcelona, ​​has complemented his studies with a Master in Nutrition and Health from the UOC – Open University of Catalonia and another in Digital Communication and New Technologies from the Abat Oliba University CEU, training that has allowed him to consolidate more than fifteen years of teaching experience in the areas of communication, gastronomy and nutrition.

She has worked in Italy as a teacher, actress, presenter and author in theater and television. Since 2005, she has lived between the Costa Brava and Barcelona, ​​where she has collaborated in radio and digital press programs and has been a consultant and trainer for food and beverage companies and enogastronomic tourism.

She is currently Director of Innovation and teacher of the Escola Superior d’Hostaleria de Barcelona, ​​as well as a researcher in training of the International Doctoral School CEINDO – Abat Oliba. His doctoral thesis deals with nutritional communication and vegetarian diet.

In the Congress he will present the T4F-Training for Food, a project on the development of a sustainable food system through training, financed by the European Community.
Through this project the Escola Superior d’Hostaleria de Barcelona collaborates with entities and schools of restoration of different European countries with the aim, among others, to improve the skills of the students, increase their professional opportunities and promote an ecological, sustainable transition and inclusive in the world of gastronomy and restoration.

Javier Díaz, chef of the Alhambra Restaurant

Javier Díaz

Javier has 33 years of profession, which began with only 16 years in different restaurants, until today, where he has spent 20 years as head chef of the Alhambra Restaurant in Pamplona.

In all his years of profession he has rendered services in restaurants such as Rodeo Beach Club restaurant (French restaurant in Marbella), Wallis restaurant (Windsor building in Madrid), Etxe-Txiki restaurant in Rentería, Jatexea Josean restaurant in Zaragoza, La Posada Del Mastín restaurant in Zaragoza, Jaun De Alzate restaurant in Madrid, Vatel restaurant (Fuengirola, Mijas, Málaga) and Taberna Del Alabardero Restaurant (Seville, Madrid and Puerto Banús).

During the time he has served in the different restaurants, he has collaborated in several gastronomic days taught in places such as: New York, Washington, Mexico, Canary Islands, Balearic Islands, Madrid …

Alexia Mellor, PhD researcher at Newcastle University (UK)

Alexia MellorAlexia is a creative practitioner and PhD researcher at Newcastle University (UK) using speculative and co-design processes to develop pathways to situated sustainability. As a participation expert, she works to empower individuals to approach wicked problems, transforming participants into active citizens.

Alexia is a collaborator with Ideas for Change, a think tank and consulting firm of cities, companies and institutions for innovation, open and collaborative strategies, civic technology and impact innovation.

She recently collaborated with Fab Lab Barcelona on Making Sense, a European project that aims to empower citizens through digital manufacturing applied to the design of environmental sensors.


Santi Cordón, Head chef of restaurant Trinquete and president of Fundación Mascotas Verdes

Santi CordónMultidisciplinary training, Santi opens the restaurant Trinquete as a bet of personal and different restaurant, which revolves around his garden and the products that Santi and his father cultivate from the seed, thus controlling the whole process of nutrition, which leads to a maximum distinction in restaurants of Navarre. The family garden is the basis of your kitchen; the earth is the one that marks the seasons and the products to be cooked, applying the same respect to the farm as when cooking.

For the last 10 years she has been making holistic tourism experiences in his three gardens with people with curiosity and passion for history, land, authentic and true gastronomy.

The Fundación Mascotas Verdes (Green Pets Foundation) works in favor of the garden, carrying out courses of natural cultivation, permaculture, traditional cooking and garden repair. It is formed with the collaboration of people and groups related to the recovery of the environment, taking into account the Riberas orchard and its vegetables as the main objective to recover.

Javier Sánchez García, Turinea coordinator

Javier Sánchez García

Javier is a Biologist and Master in Environmental Management. Founding partner of HAIZELAN S. Coop. (1986): Education for Sustainability, Interpretation of Heritage and Sustainable Tourism.

Promoter of ROUTES of the LANA (2005): inventory of patrimonial resources, teacher in courses, 1st International ROUTES of LANA Conference, I Meeting of Managers of Routes.

2010: Promotion of the European Route of Significant Cemeteries, obtaining the mention of the Council of Europe as a European Cultural Itinerary and the recognition of the UNWTO as the best innovative tourism product in 2011.

Since 2011, promoter and coordinator of TURINEA, which groups more than 460 Tourist-Thematic Routes. The Thematic Routes as an opportunity for Local Development.

Fernando Sáenz, Obrador Grate – Heladería dellaSera

Fernando Sáenz

A native of Logroño, Fernando began at age 13 in the kitchen of the family restaurant in Logroño, a food house where the product and the Riojan vegetable garden were mainly worked. In 2002, together with Angelines González, he created the Obrador Grate and Heladería dellaSera, with the aim of producing an ice cream of the highest quality, in which it presents the culinary culture of the surroundings, and is perceived in the offer that an ice cream shop tries to defend. of territory, and a bet to incorporate unprecedented and unique flavors, linked to the world of viticulture and the Riojan countryside.

From Obrador Grate they serve top quality ice cream for the restoration with their own and unique offer, being specialized in the personalization of ice cream.

Fernando has accumulated prizes such as the National Best Gastronomy Award 2016, Best Sweet Space in Spain at MadridFusión 2015. He is the creator of the “Conversaciones Heladas” meeting with five consecutive editions since 2012, Speaker at MadridFusión, and ForúmGastronómic. Professor of ice cream at the Basque Culinary Center, and consultant and trainer in ice cream in numerous restaurants in the country. From 2006 to 2013 he taught at Carpigiani Gelato Univesity, Bologna – Italy.

Manuel Romero, Managing Partner of Dinamiza

Manuel Romero

Bachelor of Science in Chemistry from the Complutense University of Madrid, Master in High Management in Politics and Strategy of the Tourist Destinations by the Open University of Catalonia and the UNWTO and Master in Business Management and Administration (MBA) by the IDE CESEM. He is a Managing Partner of DINAMIZA Asesores, a tourism consultancy firm specialized in wine tourism and gastronomic tourism.

He is responsible for the Commercial Technical Office of ACEVIN – Wine Routes of Spain. He has made more than a hundred projects for important institutions and public entities (Secretary of State for Tourism, TURESPAÑA, the D.O. Ca. Rioja, General Directorates of Tourism of several Autonomous Communities, Madrid Destination, etc.).

He has prepared the Gastronomic Tourism Plan for several Autonomous Communities (Euskadi twice, Extremadura, Galicia and Murcia) and has developed numerous gastronomic tourism projects. He has collaborated with various Wine Routes (Jerez, Rioja Alavesa, Ribera del Duero, Eastern Rioja, Rib Guadiana) and designed the wine tourism strategy of Great Payments in Spain, Finca Villacreces, Pagos de Leza and Finca La Estacada, among other wineries .

He is professor of the Master of Gastronomic Tourism of the Basque Culinary Center and has carried out the I and II Demand Study of Gastronomic Tourism in Spain.

Beatriz Oficialdegui, Director of Marketing of Destinia.com

Beatriz Oficialdegui

Beatriz, graduated in Publicity and Public Relations from the University of Navarra, began her professional career in the US working in the marketing department of an international company in the paper sector and later briefly went through the online advertising agency 101, specialized in the viral marketing

After working at Google headquarters in Ireland for 5 years managing clients of the tourism sector for the Spanish market, Beatriz has been at Destinia for 7 years as responsible for designing and implementing the Destinia Marketing strategy, and thus continue to enhance the brand image and the reputation of the agency.

With more than 13 years of experience in the world of marketing and especially in the world of online marketing, Beatriz is an expert in defining cross-channel strategies to increase sales through different channels.


Pedro Llamas Domínguez, Delegate Councilor of Commerce, Consumption and Parties of the
City Council of León.

Pedro Llamas Domínguez

Pedro has a great career and experience in the hospitality industry, being Delegate Councilor of Commerce, Consumption and Festivities of the City of León, Gastronomic Capital of Spain 2018.

He is also the National Vice President of Burger King Franchises.

Ex-Provincial President of the Hoteliers Association of León, Pedro has a long career in the hospitality industry. Thus, in his professional experience, it is worth mentioning that he was the manager and owner of several hotel establishments such as the Restaurante el Llar, (since 1996), the Italian Restaurant Rigolleto, (since 2007), the Gastrobar Mama Tere, (since 2014), owner of Burger King, 6 restaurants, (since 2003) and owner of Kentucky Fried Chiken (KFC) restaurant, (since 2016).

Nerea Ortueta, Development & Operations Manager de Mimo Food

Nerea Ortueta

Nerea is passionate about food. Donostiarra by birth and by vocation, Nerea loves 3 things: food, movies and traveling.

Nerea studied ADE at the University of Deusto, specializing in Strategic Management. Nerea worked in consulting, in the area of ​​Strategy and Operations, participating in projects for companies from multiple sectors. Subsequently, Nerea worked for a restoration food multinational, in the management of the operations of several countries. Currently, Nerea directs the operations and development of Mimo, ensuring that everything works well and trying to consolidate and give sustainability to the expansion plan.

Mimo is a gastronomic tourism company. We work with companies and individuals in the creation of experiences that promote the benefits of local culture through gastronomy. Founded in 2009 in San Sebastian by Jon Warren, lives an expansion plan since 2016, opening in Seville and Mallorca.

Mimo creates very careful experiences and works with the best and most authentic tourist and gastronomic agents of each region.

Gwen Raez, Visit Scotland Marketing Manager

Gwen Raez

Gwen has worked in Tourism for over 20 years, the last 17 for Scotland’s National Tourism Agency, VisitScotland.  She is now leads a team to plan and deliver campaigns to inspire people to visit Scotland from across the world.

Gwen is fully aware of the importance of food in enhancing a visitor’s holiday, and how important it is to surprise and delight visitors with local delicacies and treats.  Gwen lives in Edinburgh with her family and loves exploring Scotland to discover new places to eat.

Gwen will share VisitScotland’s insights into the importance of food tourism in promoting the country to potential visitors; how we work with businesses all over Scotland to improve both the food offering, and how they can improve promotion to their customers; and share examples of recent campaign activity, showing how we incorporate food tourism within our global campaigns.

Óscar Morera, Responsible for Special Marketing Actions in Atrápalo.

Óscar Morera

Óscar holds a Diploma in Tourism, Business Administration and a Master’s degree in planning and management of tourist destinations at the Autonomous University of Barcelona.

Born in Aragón, Óscar has developed his entire professional career in Barcelona, in companies in the tourism sector. First in the consultancy Educatur, later in Turisme de Barcelona, to start in the online world in eDreams and for 12 years in the international company, expert in travel and urban leisure activities, Atrápalo.

Morera has been responsible for the Travel to Asia and Africa products in the travel department in its first stage in Atrápalo to later become part of the Hotels team as responsible for the development of the commercial and marketing plan.

Currently and for more than six years he has been the Director of special actions and events within the Marketing Department, managing advertising campaigns, content marketing and promotion of destinations.

Rafael González, managing partner and founder of Vivential Value

Rafael González

Rafael González, is a managing partner and founder of Vivential Value, a company specialized in innovation in tourism intelligence focused on the visitor experience and its impact on the online reputation of companies and destinations.

During the last 10 years he has led the design of new methodologies for the study and improvement of Online Tourist Reputation, from benchmark indicators such as the iRON Online Reputation Index®, to sector intelligence systems such as Online Reputation Monitors, applied in leading destinations in Spain and Latin America in different sectors ranging from accommodation, museums, beaches or natural environments, to restaurants or wine tourism.

Its clients include destinations at the municipal, provincial or regional level that are committed to improving their competitiveness in gastronomic tourism. He has extensive experience as a teacher with entrepreneurs, universities and institutions, including his participation in the Gastronomic Tourism Master’s Degree at the prestigious Basque Culinary Center.

Beatriz Cecilia, Project Manager of FEHR

Beatriz Cecilia

Beatriz, Bachelor of Business Administration and Management from the Carlos III University of Madrid, joined the Spanish Federation of Hospitality (FEHR) fifteen years ago.

Throughout his career within FEHR he has been developing his work in areas of work aimed at the growth of the hospitality sector and especially catering and gastronomy, being a driver of actions such as the implementation of quality systems in catering establishments, preparation of plans for the management of human resources in the hotel industry.

Responsible for CSR of the Spanish Federation of Hospitality, directs the campaign against Hunger and other initiatives related to sustainability, in addition to leading the working group “Nutrition, Health and Well-being”.

Currently she is also responsible within FEHR for the relationship with companies and suppliers of the sector, as well as for the management of companies of the Gastronomic Product Club Saborea Spain.

Pedro Aizpún, founder and executive director of A{2h}de

Pedro Aizpún

Pedro is founder and executive director of the responsible tourism brand A {2h}de, to be read as “twohoursawayfrom”, and the initiative {historiasdeunminiviaje} ” storiesofaminitrip”,  for the creation of a network of sustainable tourist destinations in the vicinity that will serve as a development tool for the rural areas. A different look at the cultural, human and natural heritage, experiences that allow you to enjoy an original, quality and sustainable tourism offer.

Multiple entrepreneur, co-creator of contemporary projects in the field of fashion and tourism, mentor of talent and recognizer of opportunities, traveler of body and mind, convinced innovator, designerthinker & maker, has been proposing fairer, more sustainable alternatives for more than 15 years. prosperous to current models and managing transition projects to make them a reality.


Olatz Ilarregi Martiarena, County Development Agency Tolosaldea Garatzen

Olatz Ilarregi

Olatz holds a Diploma in Tourism and a Degree in Humanities-Business from the University of Deusto and an Expert in International Trade. She has worked in a private company both in the hotel and hotel sectors and also as a guide and tourist informant.

The experience in the front line with the tourist and the international vision for having worked in Toronto, New York, Dublin, and several places in France both in the tourism sector and international trade, have been of great help for the work that is coming developing since 2007 as head of the tourism area of ​​the Tolosaldea Garatzen Regional Development Agency SA

Networking with the private company of the region and the development of products have been major challenges since its incorporation. The deployment of programs to improve the competitiveness of companies, the implementation of a destination management model with public-private participation and the launch of projects such as the Tolosa Gourmet product Club for the promotion of gastronomic tourism in Tolosaldea , have been some of his most notable achievements.

José Antonio Cruz, General Manager of EntreVinos

José Antonio Cruz

Teacher Training at the Complutense University of Madrid. Master in Viticulture, Oenology and Wine Marketing. Member of the Spanish Union of Tasters (UCE). Member of the Spanish Association of Journalists and Writers of Wine (AEPEV) and the International Federation of Journalists and Writers of Wine and Spirits (FIJEV). Secretary of the Navarra Academy of Gastronomy. Member of the Number of the Wine Brotherhood of Navarra.

Founder and General Director of the EntreVinos Enological and Gastronomic Tourism Agency, which organizes and markets wine and gastronomy tours throughout Spain. Member of the Jury of the World Cheese Awards 2016, held in San Sebastián; Jury of the Idiazabal Cheese Contest in Uharte-Arakil. Member of different Wine Juries: Envero, Pequeñas D. O.’s, Champion Wines, Vinoro, Quality Wines of Navarra … He collaborates with the Onda Cero Navarra radio station and collaborates with the “Sopas con Onda” program since 2006.

Gourmand Award 2011 for the best wine book in Spain and World Sub-champion for “Enotourism on the Camino de Santiago, Traveler’s Guide”. 2005 Alimara Prize awarded by the CETT group of Catalonia to the “best image campaign and promotion of a tourism company with complementary offer in Spain and Portugal”. BEST OF 2006 Award from The Great Wines Capitals Global Network “for being one of the most original initiatives to promote wine, since it links the desire of the traveler with the wine culture”. Reyno de Navarra Tourism Award 2007, granted by the Navarre Tourism Council, where all business and professional associations are represented, for contributing to the development of tourism in the region.

José Ignacio Jauregui, founder and owner of Maskarada

José Ignacio Jauregui

José Ignacio is a native of Pamplona and after completing his studies at Salesianos, at the age of 18 he takes charge of the family business of catering, and also runs a rabbit farm and also starts a worm business.

Passionate about gastronomy and livestock, in the year 2000, he began to make his dream come true, raising the Euskal-txerri pig, to transform them and obtain high quality meat products, under the name of Maskarada. First it starts with a genetics and production farm and another with extensive bait. With effort and much enthusiasm, in 2008, together with his wife Amaia, they take the big step of building the sausage factory, store and restaurant Maskarada, where they transform, sell and customers taste the products.

Nowadays, with great satisfaction of having managed to make his dream come true, Maskarada family company has an exploitation of 1200 euskal txerris pigs, which are distributed by Navarra, the Basque Country and 30% in France.

Aritz Ganboa de Miguel, Albi Gaztak cheese shepherd

Aritz Ganboa de Miguel

I am the owner, along with two other partners, of a latxa sheep farm (Albi Gaztak cheese dairy, Arruazu, Navarra) and we produce milk with which we make cheese from the D.O. Idiazabal. We also diversify by making other products such as different cheese creams and blue cheese.

Another form of diversification is through tourism with an agrotourism activity of guided tours, in which we mix tourism and gastronomy through sensorial tastings and interpretation of our ecological and landscape cultural wealth.

We offer the possibility of knowing the pasture closely. For this we have properly conditioned the stable and the cheese factory as an interpretation center. In short, for society to understand and internalize the importance that grazing has in our culture and in the management of the territory. Thank you for wanting to know our project.

Estefanía Munárriz Nuin, Head of the Tourism Products Development Section of the Government of Navarra

Estefanía is a sociologist, working in public administration in the areas of Organization and Tourism.

Since joining the administration, she has held various positions related to tourism as Head of the Tourism Product Development Section, Head of the Promotional Media Section, Organization Technician, Head of the Tourism Management Bureau and Head of the Tourism Promotion Bureau, in the tourism area of the Government of Navarra.

In the development of its functions, she has carried out the development of various tourism products in Navarra, such as the Route of the Castles and Fortresses, tourist signage, boosting tourist landmarks, geocaching on the Route of the Castles and Fortresses, Route of Landscapes: viewpoints and water, film Navarre, Route of the Romanesque, creation of product clubs, Cultural Tourism Plan and EDERBIDEA, cross-border cycling route, among others.

Lola Herrero, Associate Professor ESCP Europe (Madrid Campus)

Associate professor Lola Herrero is actually the scientific and academic director of “MS’c in Hospitality and Tourism Management” ESCP Europe (Madrid Campus). Since 2002 she is also lecturer in the Department of Business Economics in Universidad Carlos III de Madrid (UC3M). She obtained her PhD in Business Economics (Rey Juan Carlos University, Madrid), has a Bachelor degree in “European Tourism Management” (University of Savoie, France) and a Master degree in “Quality Management” (Official Tourism School in Madrid).

Her professional career has been in the business and tourism sector having worked (among others) as Head of Quality Department Barceló Viajes, senior consultant on various projects for the General Secretariat of Tourism (Spain), and as a partner-founder of two companies in the field of management consulting, and advice to MSMEs (Quality, Sustainability, Marketing, Strategic Planning). She has designed teaching resources and delivered training sessions in the field of sustainability, service quality, marketing and business organization for professionals in the tourism sector and other sectors for over 16 years. In the period 2006-2014 she combined teaching with the design, coordination, implementation and evaluation of projects in the field of development cooperation and responsible tourism -Sustainability MSMEs in the UC3M.

Among others development projects and executed, the “Quality Program at the Tourist Service (PROCAPCA)” for Central America (AECID-SICA), the “Vocational Training and Sustainable Tourism (VTST)” Project, developed in Morocco, Namibia, Senegal, Bolivia and Nicaragua south-south-cooperation (EUROPAID-EU) or the Project “RED EURECA: Red Euro-Central to improve the sustainability and quality of MSMEs:” developed in Central America (Panamá, Nicaragua, Costa Rica, El Salvador, Guatemala and Honduras), France, Spain and Portugal (ALFA-EU Program). She also collaborates with the Spanish National Agency for Quality Assessment and Accreditation (ANECA) as a board member of the External Evaluation Committees of the Agency.

Andrea Urzaiz Huguet, Oleoturismo en Aceites Artajo, Navarre

Andrea Urzáiz

Born in Ribaforada, Navarra, Andrea works in the family business, founded in 1998, since 2012, when she finished her Agronomy Engineering studies at the UPNA.

Recently I have been studying an oil preparation and marketing module at the Fat Institute (Sevilla) and at the University of Córdoba.

Within Aceite Artajo is dedicated to quality, marketing and marketing of the product.